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The models

Choose the model that fits.

BPO

Business process outsourcing

Whole processes run by permanent in-house teams: operations, back office, customer service and reporting. You define the service levels and the records you need; we staff the function, supervise it daily and report against those levels. Work stays under your name, with auditable records held in Türkiye and reviewed by our legal and accounting teams.

  • Operations, back office and customer service
  • Daily supervision by our own managers
  • Reporting against service levels you set
  • Auditable records held in Türkiye
HRO

Human resources outsourcing

Recruitment, employment contracts, payroll, tax filings, benefits and leave administered end to end by our HR and accounting teams. Candidates are sourced and screened locally, contracts are drawn under Turkish labour law, and monthly payroll, social security and tax obligations are filed on your behalf with full documentation.

  • Local sourcing and screening of candidates
  • Contracts drawn under Turkish labour law
  • Payroll, social security and tax filed monthly
  • Benefits and leave administration
EOR

Employer of record

We employ your staff in Türkiye under local law, so you can trade and hire here without founding a subsidiary. Charisma is the legal employer of record: contracts, payroll, insurance, severance and compliance sit with us, while day-to-day direction of the work stays entirely with you. Typical setup takes weeks rather than months.

  • No subsidiary required to hire
  • Contracts, insurance and severance carried by us
  • Day-to-day direction stays with you
  • Setup in weeks rather than months
DIST

Distributorship

We take your product to the Turkish market as your distributor: import, customs clearance, warehousing, channel sales and after-sales support. Pricing, positioning and dealer selection are agreed with you; stock, invoicing and returns run through our books, and you get the same reporting on sell-through and coverage as every other model here.

  • Import, customs clearance and warehousing
  • Channel and key-account sales
  • After-sales support and returns
  • Sell-through and coverage reporting
JV

Partnership

A joint undertaking rather than a service contract: we put our people, our office and our market access alongside your product or technology, and share the result. Scope, contribution and revenue split are agreed in writing up front and reviewed on a fixed cycle. For companies entering Türkiye that want a local partner with a stake, not a supplier.

  • Shared investment, shared revenue
  • Local market access and relationships
  • Scope and split agreed in writing
  • Reviewed on a fixed cycle

How it works

Three steps to a live engagement.

1

Introductory call

We review the requirement, the regions involved and which engagement model fits, then confirm scope and pricing in writing.

2

Agreement and onboarding

We prepare compliant employment contracts, register payroll and benefits, and set up reporting and points of contact.

3

Delivery and reporting

Work begins under an agreed reporting cadence, with 24/7/365 HR support and a named contact on our side.

Strategic partnerships

Ten platform operators, served from İstanbul.

Speechocean

Speech data collection and annotation

Magic Data

Training data for speech and language models

DataBaker

Voice data recording and labelling

Neusoft

Software engineering and integration

Apple

Localisation and content operations

Kwai

Content moderation and operations

TikTok

Content moderation and operations

Google Maps

Map data collection and verification

Huawei

Device testing and support operations

Thoth AI

Production-grade artificial intelligence

FAQ

Common questions.

What exactly is an Employer of Record?

An Employer of Record is the legal employer of your staff in a country where you have no entity. Charisma holds the employment contract and carries responsibility for payroll, tax, benefits and compliance, while you direct the day-to-day work.

Do we need to establish a company in Türkiye?

No. That is the point of the model. You can test commercial activity in a new market without the cost, delay and risk of full company formation, and incorporate later if the market proves out.

Which regions do you cover?

Türkiye, the Middle East and Europe. Our head office is in İstanbul, and we provide human resources management in every region where we do business.

Which languages do your data programmes support?

We run production programmes in Turkish, German, Arabic and Persian, covering audio transcription and decoding, map data and image annotation.

How is pricing structured?

Pricing is agreed in writing before work begins. There are no extra or hidden fees, and the scope of what is included is set out in the agreement.

Who supports the employees day to day?

Our in-house HR team, with 24/7/365 premium support. Both you and the people we employ have a named point of contact.

Let's discuss a partnership.

Tell us about the requirement and we will come back with the right engagement model and an indicative scope.

Contact us